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Bitcoin vs gold
Two assets often described as stores of value, side by side.
Two different stories
Gold has been used as money and a store of value for thousands of years, and its price moves slowly compared with Bitcoin. Bitcoin is new, has a fixed maximum supply of 21 million coins, and has gone through several boom-and-bust cycles.
The table uses year-end gold prices (LBMA PM) against Bitcoin's first-of-month price.
$100 invested, by year
| Invested in | Bitcoin | Gold |
|---|---|---|
| January 2011 | $28,284,367 | $295 |
| January 2012 | $1,607,066 | $271 |
| January 2013 | $637,993 | $251 |
| January 2014 | $11,250 | $345 |
| January 2015 | $27,002 | $344 |
| January 2016 | $19,537 | $392 |
| January 2017 | $8,500 | $362 |
| January 2018 | $621 | $322 |
| January 2019 | $2,208 | $325 |
| January 2020 | $1,178 | $274 |
| January 2021 | $289 | $220 |
| January 2022 | $178 | $230 |
| January 2023 | $510 | $229 |
| January 2024 | $192 | $200 |
| January 2025 | $89.87 | $159 |
How this is calculated: each figure is the value today of $100 invested in January of the year shown. Bitcoin uses the first-of-month price on this site (latest: October 2026). The S&P 500 uses monthly average closes (multpl.com, latest 30 Oct 2026). Gold uses the LBMA PM price at the end of the previous year (latest 15 Oct 2026). US dollar purchasing power uses CPI-U, not seasonally adjusted (Bureau of Labor Statistics, January values; latest September 2026). Prices exclude dividends, taxes and fees. Past performance does not predict future results; this is not financial advice.
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